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Business Networking Goals : Guide to Action Networking should be an indispensable part of the routine of any professional or entrepreneur. It can help you find new clients and prospects, research a career, find a job, and learn a lot. Also, it is not always easy or natural, and it takes time and effort.

In order to make sure you don't forget anything important, we suggest you use the following checklist to boost your networking.

Steps That You Should Not Miss in Your Networking set goals

Put in writing what you hope to get out of networking so you can optimize your strategies and stay on track throughout the process. Make sure those goals are specific and measurable and encompass both short-term and long-term goals.
Prepare your presentation
You have to be able to succinctly and clearly describe your business or activity. It is something that someone will definitely ask you in a conversation, even if you have to introduce yourself, so you must be prepared to answer concisely and effectively.
Establish and unify your online presence
Determine which social networks, such as LinkedIn, Twitter, Facebook and even Pinterest, are appropriate for your needs and create the corresponding profiles in each one if you have not already done so.

I recommend you review the following points:

Fill in all the required information as broadly and professionally as possible and be consistent with your presentation (for example always use the same profile picture) across the different networks in order to establish a personal brand.
Create a list of current contacts as well as people you want to connect with
Your contacts often have in-depth and helpful knowledge and can provide you with guidance and can also connect you with other people they think you should meet.
Expand your vision and determine the influencers and leaders who would be valuable connections.
Get to work and contact those people
This point needs no further explanation. Depending on the person, use the appropriate method of contact to reach them, such as email, phone, comments on an article they have published, or interaction through social media.

The Social media is today one of the most effective methods to contact a person.

TIP 1: We group ourselves by affinities and on LinkedIn we can do so by creating a specific group or joining others that already exist. From there you have to participate. So if you want to contact someone in particular, look at what groups they are a member of and in which they usually have more participation.

TIP 2: Most large companies have a company page on LinkedIn, on that page you can directly contact different employees according to their role in the company.

Look in the column on the right where it says “People in 'company name' ”, next to each photo of their profile there is a number: 1 means that you are already in contact with that person, if instead it appears a 2 means that They both have a common contact who could introduce you if you ask...
Use a network card
In a previous note we explained how networking cards are a particular twist on traditional business cards; they usually have the same size but the information is slightly different, as they are more oriented towards marketing and recall.
Investigate the Professional Organizations and select some to deepen later
Find networks within a niche relevant to you and your business and find out what they have to offer. Join organizations that you think will connect you with people who support and help each other achieve their goals. But remember that you must help first: give to receive...
Attend meetings or networking events. Get out of your computer and look beyond
Find a meeting or event that you might find useful and go. Meet people, ask questions and have genuine conversations and exchange contact information so you can continue building relationships.
Devise and implement a system to stay organized
Create a calendar to stay on top of networking tasks, after all networking is work. Also, find a way to organize your contacts that makes sense to you, so you don't get overwhelmed and start putting off networking.
Follow up after any connection
If you've made a connection and met someone, send them a personal email or note later. Include specific details of what was discussed and plant the seed for ongoing communication.

Importance of making good professional contacts: advantages of networking

If business networking is a common practice today, it is because the world of work is becoming more and more a place where people build their identity . Part of this identity is determined by the type of connections that are established and by the difference that they can make between having an average professional career and an exceptional one.

Let's see what are the advantages of practicing business networking :

Solidify your network of contacts . Attending networking events is one of the best ways to make new professional connections, but it's not the only way. You can diversify your sources of contacts from the use of LinkedIn or the establishment of professional relationships in an academic field.
Increase your job opportunities . Whether representing your personal brand or your company brand, networking offers you the possibility of accessing opportunities that you would not otherwise have known about. This is due to the fact that many companies resort to processes such as cooptation or the referral program to make their contracts, instead of making their offers public. Similarly, the directors of companies usually attend events with the aim of distributing business cards that can later be considered when establishing associations or agreements.
Gain knowledge . Networking is an opportunity to exchange knowledge and best practices that contribute to your own professional experience. Having a network of active and updated contacts means access to new and valuable information.
Improve your visibility . Making yourself known as an expert on a subject and beginning to have a certain notoriety among professionals in your sector is undoubtedly possible thanks to the networking that is done through professional events.
Renew your projects and ideas . By establishing a solid network of contacts, you can use it as a source of inspiration for the generation of new business ideas. Having access to new perspectives on a topic can be beneficial to innovate in your own projects.

How to do business networking? → 7 key actions

Here are some tips for networking effectively like a professional.

1. Set your goals

It is clear that if you are thinking of doing business networking , it is because you have plans to develop your business or your professional career . In this sense, it is essential to establish what are the objectives you hope to achieve:

Increase the number of contacts in your sector of activity,
publicize your product or service ,
have greater visibility on the latest market trends,
Find strategic allies to develop your projects.

2. Prepare properly

Networking events are more than just social gatherings. Because of this it is important that you are well prepared in two ways:

How do you present yourself to your interlocutor?
What questions do you ask people you meet?

Asking yourself the same questions both ways can be helpful:

What does your company do/what is your current position;
what is your target audience;
what are the aspects that differentiate you from other similar solutions;
What are your business/professional goals?

3. Don't wait for a "right time"

Anyone who has mastered the art of making connections at a professional level knows that any time can be the ideal time to do so. Even when you're not actively looking for new job opportunities , remain curious and open to meeting new people. You never know who might turn out to be a strategic contact at some point.

Constantly networking and creating connections is more strategic than waiting for the moment when you need a new job or have to apply for a project and don't have in mind who you can go to.

4. Make yourself known

Sometimes attending events where you know there will be a lot of people can feel overwhelming and stressful . Especially if you don't know many people in the media yet, the idea of ​​participating in events to be able to connect effectively may be unpleasant for you.

At first, something that can help you when attending meetings with groups related to your profession and interests consists, for example, in speaking with the organizer of the event before it begins and asking him to introduce you to some people. Thus, you will have previously prepared the ground and there will be less discomfort when approaching people.

5. Evaluate the connections you make

Although in a networking event you can establish all kinds of connections and keep in touch with them, not all the professionals you come across will be suitable to be part of your privileged network of contacts .

Along the same lines, take the time to get to know your contacts and understand the particularities of their business. This will allow you to more easily establish what type of alliance you can establish with them, since you will be clear about what you have to offer them and what they have to contribute to you, either:

business management ideas,
advice on how the market works,
supplier recommendations, etc.

6. Take an interest in what your contacts share

If you are in contact with people through your social networks (LinkedIn, generally), stay tuned to what they share and be interested in interacting with them when the topic is of interest to you or you have something to contribute to the discussion.

Today, a "like" is worth more than any other gesture to show that you are aligned with your contacts.

7. Optimize your network of contacts

The idea of ​​having a network of contacts does not mean that it has to grow exponentially or without control. The true goal of networking is to establish strategic connections . At first you may not have how to know if a contact can be useful to you or not; In the same way, if you can offer him something in return.

However, as you learn more about what your contacts do, their resources, abilities and interests, you can prioritize your network of connections . It is enough to maintain a more frequent contact with those contacts that interest you until they are part of your privileged circle.


By following this list and checking off tasks one at a time, you'll be closer to reaching your networking goals and achieving successful growth for yourself and your business.

Do you have other tips to share? Leave us your comments below.
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