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How to Make the Most of Social Networks if Your Business is Small Today we are going to focus on how take advantage of all the power of social networks when you have a small business. Because social media can make a big difference in a small business, without spending huge marketing budgets.

In the last two years, more than 50% of small businesses confirm that social networks helped them increase their sales; In the last 5 years, 70% of small businesses saw an ROI (Return on Investment) from their social media presence.

According to experts, small businesses fail when they try to beat large companies at their own game. Most of these businesses cannot produce the volume of content that corporations throw in their campaigns created by the best marketing agencies.

They do not have the money, time or capacity for this. Instead, it is recommended that they focus on expanding brand awareness, increasing web traffic, and building a community of loyal followers.

How do we do that? We explain it to you in the following tips.

Seven (7) Tips to Take Advantage of Social Networks if You Have a Small Business

1. Know the channels that your audience frequents
Given that you cannot be on all social networks, it is best to start by finding out which channels your target audience frequents and thus be able to concentrate your efforts on the places where you are going to find an audience related to your objectives.

Once you've identified those networks, it's up to you to get to know them.
2. Know the peculiarities of each social network
Yes, of course, now that you know where to focus your efforts, you need to understand the particularities of each social network.

In addition to the obvious, for example that on Twitter you must restrict yourself to using only 140 characters while on Facebook, for example, you can get even, people behave differently in each of them and even have different hours to be in them.

So LinkedIn is almost strictly professional, Facebook presents a mix of posts of a commercial nature and more familiar content where it is okay to post jokes, sayings and slightly more particular topics, which is not well seen on LinkedIn.

And Twitter, well your direct audience may not be there yet, but instead on Twitter there are all the referents and leaders of your industry or business sector.

So it is best to incorporate the networks one by one depending on the time you have and the importance of that network among your potential clients.

In summary: Start with the network that you think is most important to your customers and consolidate there before adding more social networks.

And now that you know the different channels and how to act in each one, we continue.
3. Spread the word about your business
Social media posts to increase your brand popularity are like virtual flyers or the online equivalent of newspaper ads. These help people recognize your brand name and help your small business start to form an identity.

Take advantage of the metrics of your dashboards to take control of your social media strategy.

Use these performance indicators (KPIs) to see if your posts are popularizing your brand.

Scope and Impressions: An impression is a view of your post or the number of times shown to a single person. Reach measures how many people saw the post: the same post can be shown multiple times in a single person's feed.
Mentions: Keep track of how many times your business was mentioned on the networks.
Follower Growth: It shows you the number of followers on your networks and how many you have gained over a period of time. If you notice that one of your posts or promotions attracts a lot of followers, you should create more of that type.
Place: Having a certain number of followers from a particular place/city/country can show you the expansion opportunities available to you.

4. Increase traffic to your website
Letting people know about your business is good. Getting them to visit your website is much better.

Share blog articles, your online products and important news about your products when you post content on your social networks.

Look for a good mix between your own articles and third-party articles. An interesting ratio is that for every five content you share, one is original to you.

Don't know how to do content marketing? Visit our complete guide here.

Make sure you share specific websites or landing pages, it is proven that driving visitors to your homepage is not as effective as sending them to pages to generate sales or subscribers.

Start by keeping track of which social network and which post made people click on your website and if any generated a subscription or purchase.

URL clicks: Within your statistics of your social network, you can review which posts had the most interaction and the most visited URLs per post.
Conversions: Use Google Analytics to set goals and see the behavior of visitors coming from social networks on your website. These objectives can be from clicking on one of your posts, filling out a contact form or subscribing to the blog. To improve your efforts, analyze how factors like platform, content shared, and time of day affect your conversion goals.

5. Create a community
A community creates a network of loyal brand followers and potential returning customers.

Conduct surveys, answer questions, interact with or share photos and videos of your customers using your products; are just a few ways to build a strong fan base.

Make your customers talk to you through social networks, invite them to write to you in case they have questions about your product. This can benefit your entire community, as you can turn a common reply into a post and/or content for your page.

Invite your customers to share their experiencesThis way you will make them feel part of a small family and it will be more likely that if they want to buy again, they will do it with you.
6. Moderate the community
It is not about removing opinions that do not suit us or exercising censorship. It is a matter of mutual respect. If a person is aggressive, insults or behaves in a way that is unacceptable to the rest of the community, you have the right to delete their comment or block the person.

Nothing is more unpleasant than finding a lot of aggressive or out of place comments. For me it's like walking into a store and finding heaps of rubbish, I feel like they don't respect me as a customer and therefore they won't have my business.
7. Don't try to beat the big brands
It is advisable to review how other small businesses and competitors connect with their audience through social networks. Notice how they align their goals and tailor their strategy to their business.

Leave the big brands at their own game.

In conclusion

In short, starting on social media as a small business can also have its advantages, you decide how you want your customers to recognize your brand.

The important thing is that you understand that you too can put social networks to work in the development of your business.

Tell us, Have you already started implementing these techniques? And remember to share this article on your social networks.
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